Nov. 19th, 2009

pameladlloyd: Alya, an original character by Ian L. Powell (lady with cup)
I recently came across the blog, Publetariat: People Who Publish, through an article to which someone on my reading list linked. The articles I saw on their blog were articles that had been republished with the permission of the original authors and I found many of them interesting, so I started following the blog. Then along came this article, which Publetariat states is included in their Vault University as a "sample" article, Crunching The Numbers: How It's Possible To Sell Every Copy Of Your Self-Published Book And Still Lose Money (And How To Avoid That Outcome). Looking more closely at Vault University, I see that they are offering a "curriculum" centered around self-publishing.

[As an aside, at TusCon 36, Mike Stackpole spoke for most of two hours on self-publishing and related issues, so you can expect a future post on the subject.]

I don't feel that the figures given in Crunching The Numbers are reasonable, at least with regard to the cost of getting books into the hands of readers. Here's why:
  1. Someone who orders a book expects to pay for postage, so it's far more reasonable to assume that the self-published author will charge for postage.
  2. The actual cost of postage for a standard hardback is closer to $3.50, which I know because my family has been involved in the used book market and has shipped many books.
  3. It's not unreasonable to charge one's customers a fee of $6 for shipping and handling within the U.S., with appropriately higher fees for international purchases, should you choose to ship world-wide.

So, instead of adding $89,700 to the author's expenses to cover the postage, if one assumes that the author only charges $2.50 more than the cost of shipping regardless of the final destination, and that the author does his or her own handling, rather than paying someone to do it for them, it's possible to actually subtract $25,000 (10,000 x $2.50) from the expenses (or add that to the profits, which is the same thing). Here's what happens to the table of expenses shown in the article, showing what happens when you make the changes I've mentioned here:


Item Income/Expense
10,000 books sold at US$20 each, minus 3% proc. fee + $194,000
Fees paid to Publisher X for setup, + add-on services - $10,500
10,000 copies of book @ $12 per copy - $120,000
Shipping from Publisher X - $5,000
Padded envelopes - $1,000
Shipping to all buyers, 10,000 copies @ a profit of $2.50 ea + $25,000
Total + $82,500

 
 
Now, I'm not going to go to the effort of verifying the rest of these figures; I certainly don't have any experience or particular knowledge of self-publishing. But, I don't feel it's reasonable or necessary to exaggerate the financial costs of self-publishing a successful book (i.e., one that sells out) in order to suggest that one needs to be cautious when considering self-publishing, primarily because it makes far more sense to be aware that very, very few self-published books will sell in large enough numbers to pay back the cost of publication.
pameladlloyd: Fairy with dice, children's book illustration by Christian Martin Weiss (Gambling Fairy)
Echoed manually (and belatedly) from http://pdlloyd.livejournal.com/79948.html.

Arriving at TusCon 36 around 5 p.m., I checked in and got my participant packet. Pulling out the schedule, I saw that my options for the next hour included a panel (Star Trek: Heresy or new revelation?) or a reading by David Lee Summers, the editor of Space Pirates, the anthology in which my collaboration with Karl, "Ship's Daughter," appeared. Guess which option I chose.

David Lee Summers )

I arrived a few minutes late, so I missed the opening of "Electric Kachinas", a story published in Science Fiction Trails #2, According to David, this story is also part of Owl Dance, a novel currently in progress. His second reading was a selection from his novel The Solar Sea. Both stories were a lot of fun. David's a good reader, too, and some of his books are available in audio formats. I discovered that his novel, The Pirates of Sufiro, is available in a free audio version from Podiobooks, so you might consider giving it a try.

Elaine Charton )

Now that I was in the reading room, I hung around for the next reading, by Elaine Charton. She read from her novel The Man in the Mirror, which is currently out of print. The Man in the Mirror, which combines fantasy and romance. Another fun read and I was glad I stuck around.

After that, it was off to the Meet the Guests party, which I will cover in another post.
pameladlloyd: Alya, an original character by Ian L. Powell (Default)
Echoed manually (and belatedly) from http://pdlloyd.livejournal.com/80216.html.

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