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My reading this afternoon has been an article in this month's issue of The Internet Review of Science Fiction, SF and Fantasy: Siamese Twins or a Marriage of Convenience?.
( More about market trends )
( More about market trends )
Today on LinkedIn, Ralph Lagnado, who identifies himself as a "Senior Planner, International Digital Media at Woo Agency," posted the following question:
( I had the temerity to post the following answer: )
I'd be interested to know what you think about all this.
Are we resurrecting online the branded entertainment methods of the early television industry?
We've all seen great examples of that.
Take that Youtube phenomenon Fred. With nearly 250,000 subscribers, Fred's YouTube channel is the fourth most subscribed in the site's history. One of his most successful videos "Fred on Valentine's Day" is a piece of entertainment that perfectly aligns with brand ZipIt, an instant messaging product.
( I had the temerity to post the following answer: )
I'd be interested to know what you think about all this.
